Exceptionally authoritative and applied, this
handbook/tutorial/workbook provides a firm foundation in the basics of
color harmony and usage and explores the vast and often hidden ways in
which color affects our everyday lives—culturally, psychologically, and
physiologically. Based on well-controlled, scientific studies, it
separates color myth from color fact, and shows readers how color
affects, for example, our health, spending habits, perceived image,
communication, weight, sex lives, and consumer brand preferences.
Self-contained segments on different aspects of color or specific
application areas provide convenient handbook use. Detailed experiential
exercises cross over into many fields—e.g., interiors, fashion,
graphics, healthcare, architecture, environment and landscape,
hospitality, etc. The Color Connection. Color: Pigment and Light. Color
Myths and Biases. Color and Health. Color and Psychology. Color in
Interiors. Color in Architecture and Landscape Design. Color in
Advertising and Marketing. Color in Fashion and Textile Design. Color in
Culture and Society. Color Order Systems. Color: Pushing the Envelope.
For Interior Designers, Interior Decorators, Product Designers, Graphic
Designers, Architects, Product Designers, Fashion Designers, Healthcare
workers (specifically Physical Therapists, Chiropractors and
alternative medicine practitioners such as Aromatherapists, Color
Therapists, and Holistic Medicine Practitioners and well as holistic
Veterinarians), and Education Administrators.